When we first hit television screens back in… (when was it? 2001!)… nobody wore magic knickers. But we soon changed that. We shouted out the virtues of shapewear (and good bras) on TV, in books and in the press. We cajoled, encouraged and sometimes prodded women to wear them, for the simple reason that they truly help to sculpt your silhouette and make it look fabulous in clothes. We liked them so much that eventually we decided to make our own range!
To this day we still believe in a firm foundation and the Magic Bum, Tum and Thigh Reducer is the ultimate body shaper. It flattens your tummy, creates a waist, lifts your bum and holds in thigh wobbles. In a nutshell, it does exactly what it says on the packet. As Susannah says: “I feel like I’ve been working out for six months”.
What do you think about shapewear? Love it or hate it?